Advertising

A design communications firm aspired to charge premium price for premium quality work. However, their existing products were under significant pricing pressure.

A new product line was introduced to the automotive and cruise line markets. Associates were realigned into client-focused, cross-disciplined teams and so was their workspace. Project management and quality tools training was delivered to everyone. And the client order fulfillment cycle was redesigned to eliminate waste and reduce total cycle time.

The firm doubled top-line revenue and tripled profitability in two years. There was a significant increase in morale at all levels, and associate turnover ceased to be an issue.