Marketing

A marketing communications firm had a splintered culture due to several acquisitions over a 2-year period.

10xSolutions developed a Web-based employee climate survey, which was administered as an ASP application to ensure respondent confidentiality. Location-specific findings and recommendations were developed.

Each location president used the survey results to establish improvement initiatives for the next fiscal year. Employee satisfaction was measured over a 2-year period and generally increased in all areas, particularly internal communications, the organization's most problematic area.